News and Updates

Pitchrad launches the RAD Y2K fashion style, a streetwear collection inspired by late 90’s skate culture and early 2000’s edge. The collection features oversized graphic tees, relaxed hoodies, and 90’s-inspired fits, designed for skaters and Y2K enthusiasts seeking a bold, effortless look.

RAD slang began in California’s surf and skate scene in the late 70s, 80s, and 90s. It stands for excitement, adrenaline, and a daring spirit. This vibrant energy fits well with streetwear. Pitchrad captures the RAD vibe and offers streetwear that allows people to express themselves and show confidence.

Pitchrad, a new streetwear brand, is officially open. The brand aims to create premium streetwear that blends creativity, comfort, and boldness, inspiring customers to embrace their individuality.