Rooted in the past.
Built for what’s next.
Throwing Rad into the world.
About Pitchrad
Pitchrad, a Y2K and 90s-inspired streetwear brand, is built on authenticity. We create oversized clothing, graphic tees, and skate fashion that harmonizes the raw energy of the past with the rhythm of the present.
THE ORIGIN: A NEW FREQUENCY EMERGES
In 2025, on the digital frontiers, a group of designers and creators tuned into a static hum—a signal that the mainstream had lost. We were architects of virtual worlds and translators of digital emotions, and we discovered that the physical world of fashion was silent. So, we built our own transmitter.
Pitchrad is that signal. It is the concept, born from screens and made tangible, that clothing is the ultimate code. It is the brainchild of those who speak in vectors, pixels, and nostalgia, now weaving a new fabric from the threads of the past and the future.
IT’S A FREQUENCY
Pitchrad operates on a wavelength that transcends algorithms, formulas, and the monotonous rhythm of the fast-fashion cycle. We move on pure instinct, transmitting pieces that pulse with intentional distortion—oversized silhouettes, graphic violence, and the raw, underground spirit that once revolutionized a generation. That signal is now decoded, amplified, and reconstructed with a razor-sharp modern edge.
OUR MISSION
Our code is not written; it is lived. It stands in stark contrast to the trend-chasing mentality. It is a language crafted through meticulous stitching and ink—a dialect of individuality, boldness, and self-expression designed to be worn.
Our mission is to connect timelines: to merge the raw, unfiltered energy of the 90s streets with the futuristic, digital glow of Y2K anxiety, all channeled through the unapologetic rhythm of the present moment. We are the bridge between these eras.
A FUTURE CLASSIC
Pitchrad is not a fleeting moment; it’s a mindset. It’s a wardrobe for those who remix the rules, create their own frequency, and wear their story without compromise. From the first stitch to your final fit, our pieces are designed to live beyond seasons, to move with you—then, now, always.
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