What Does “RAD” Really Mean?
Language captures an entire era, and few words do it better than “RAD.” It's short, sharp, and full of energy. It became one of the most iconic slang words of the late 70s, 80s, and 90s. But where did it come from, and why does it still feel timeless?
The Origin of “RAD”
Originally, “RAD” described something extreme, bold, or revolutionary. As California surf and skate culture gained global popularity, “RAD” became popular among skaters, surfers, and anyone wanting to express something exceptional—not just good, but clearly next-level cool.
Why Skaters and Surfers Loved It
In skate parks and on the waves, “RAD” was the perfect word. It was quick to say, easy to shout, and carried excitement and adrenaline. Whether you landed a new trick, caught the perfect wave, or just saw something awesome, you’d hear someone yell, “That was RAD!” For skaters and surfers, life meant pushing limits and living in the moment. “RAD” captured that feeling better than any other word.
Why “RAD” Belongs in Streetwear
Streetwear takes from subcultures that thrive on self-expression, rebellion, and authenticity. Like skating, it’s not about following rules; it’s about creating your own style. “RAD” is more than just slang. It’s a vibe, a mindset, a lifestyle. When you wear streetwear, you’re not just putting on clothes; you’re stepping into an attitude. A hoodie, a tee, or a pair of cargos becomes part of your identity. Nothing sums up that feeling of confidence, boldness, and originality quite like “RAD.”
Why Pitchrad is the Perfect Name
At Pitchrad, we draw inspiration from everything the word represents. “RAD” stands for radical, but to us, it also means creativity, energy, and the freedom to be yourself. It connects to the skate and surf roots that helped shape modern streetwear while moving forward with fresh designs that resonate with today’s generation. Every piece we release carries that energy—a reminder that fashion is more than just fabric. It’s a statement, an attitude, a little spark of RAD in everyday life.
Final Thoughts
Some slang comes and goes, but “RAD” has lasting appeal. It’s nostalgic and powerful, instantly evoking feelings. That’s why it’s the perfect word to represent what we’re building at Pitchrad: streetwear that makes you feel bold, confident, and unapologetically yourself.
Leave a comment